The services I offer:
A written assessment of your website, indentifying where it might be falling short of achieving your objectives. It will include:
Search engine optimisation
Strategies to improve your search rankings and drive more traffic to your website.
A picture paints a thousand words; pity search engines can't read them. Having an attractive website full of stunning photos that show off your business is great, provided that people can find your site to look at them. Unfortunately, site crawlers that index your web pages and tell search engines what's on them can only see text. If you leave it up to your photos to do the talking for you, then you need to provide a text description of the images for the crawlers, or all they'll see is empty space. That's bad news if you want to rank high in organic search results.
Is your site mobile friendly? If not you may appear lower in search results as search engines are now favouring sites that render properly on mobile screens. In this day and age a large percentage of web users are on mobile devices so it pays to have a site that retains its functionality and slick appearance on smaller screens.
Is your site user friendly? Is your site easy to navigate? Is the text easy to scan? Can users share your content easily? Does it have a long loading time?
Is your content relevant? Does your site contain the search terms you want to rank for?
Business Frog can give your site an SEO report and make some recommendations for changes. If the recommended changes are small you can pass them on to your IT manager. If, however, your site is a bit outdated and the list of recommended changes is long, you could consider starting from scratch with a new site.
A service offered in conjunction with Nicky Ellakirk at ck26.net, who ensures your website is flawless, clean, easy to navigate and visually stunning. Meanwhile I make sure it achieves its purpose, be that generating leads, boosting sales, branding or securing donations to a cause.
Want to see some of our work? Check out the site we made for Pool House, a luxury guest house in the Scottish Highlands. Or, take a look at this site we made for Highland Hideaways, or this one which we made for The Loch Ewe WWII Festival.
Social Media Strategy
If your current posts are getting a lukewarm response and you're not sure how to improve engagement, I can provide some advice about content that might resonate more with your followers. You may need to alter your timings, frequency of posting, post length, or you may need to make your posts more visual with some eyecatching images. You may also need to rethink your strategy if you are always trying to sell, sell, sell. Nobody likes a pushy salesman.
Promotional Document Design
This is another service I offer in conjunction with ck26.net. I will come up with a design concept based on your requirements and then Nicky will handle production. We can design all manner of documents from business cards to executive summaries. If you have branding guidelines then we can easily work to these. Tell us if we have a completely blank canvas to work with or if you have text and images you want us to incorporate. You can see a whole range of documents that we have worked on here, including posters and e-newsletters.